Controversies in Breastfeeding Promotion And Principles

If you’ve ever wished for a clearer understanding of the International Code of the Marketing of Breastmilk Substitutes, this comprehensive, easy-to-understand course will help you achieve it.

From the development of the first infant formula in 1867 through the 2020 BMS Call to Action (a controversial new effort to enforce the Code), Lisa Mandell, MBA, IBCLC, walks the learner through a rich and detailed history of the marketing of breastmilk substitutes, its affect on global human milk feeding rates, as well as efforts to regulate such marketing. 

 

Learn to confidently answer the following questions:
• What products are covered by the Code?
• What are the provisions within the Code?
• What are the roles and responsibilities of industry, healthcare workers, and governments?
• What are some of the biggest current issues in industry compliance with the Code?
• How do skilled marketing professionals use language that implies they support the Code while not actually complying?

This course spends considerable time discussing the 2020 BMS Call to Action, the latest effort to encourage voluntary Code compliance, which invites all breastmilk substitute manufacturers to make a public commitment to and achieve full compliance by 2030. Mandell addresses the hopes and possibilities of the Call to Action, as well as disappointing industry response and the concerns and controversies it has sparked.