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Target Has Hit the Bullseye for Breastfeeding Mothers

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After years of ousting breastfeeding moms, calling security and generally harassing women who breastfeed in their stores, Target now has a Breastfeeding Policy that is exemplary.

Breastfeeding Guests may openly breastfeed in our stores or ask where they can go to breastfeed their child.  When this happens, remember these points:

  • Target’s policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting
  • If you see a woman breastfeeding in our stores, do not approach her
  • If she approaches you and asks for a location to breastfeed, offer the fitting room (do not offer the restroom as an option).
  • If you have any questions, partner with your leader.

OMG, did a LC write this?!

Now the rest of you retailers, follow Target’s lead.  They have hit the target on this one!

Tagged in: breastfeeding

Vergie Hughes has a long history of experience in Maternal Child Health including labor and delivery, post-partum and pediatrics, and for the past 25 years she has been involved in lactation management. Ms. Hughes has a BSN from Pacific Lutheran University and a MS from Georgetown University. She has been a board certified lactation consultant since 1985. At Georgetown University Hospital, she was the director of the Human Milk Bank. She created and developed the National Capitol Lactation Center and the one week Lactation Consultant Training Program. This course has trained more than 4,000 Lactation Consultants since its inception in 1990.


She has been a private practice lactation consultant and business owner, and operated her own lactation center, Washington’s Families First. Lactation Education Resources On-Line is her website, offering training to professionals and information to parents as well. Ms. Hughes has served on the International Board of Lactation Consultant Examiners and has served on the IBLCE exam writing committee. Her first love is teaching and that is exemplified by the creativity of the courses she has developed. A series of courses “The In-patient Breastfeeding Specialist,” "The Out-patient Breastfeeding Specialist” and “The NICU Breastfeeding Specialist” are all designed to advance the lactation management skills of nurses at the bedside. She regularly teaches skills to labor and delivery nurses and just recently developed the course “Towards Exclusive Breastfeeding.”


Ms. Hughes is the program director and content manager for all of the on-line Lactation Education Resources courses. Ms. Hughes was recently honored with a “lifetime achievement award” as Fellow of the International Lactation Consultant Association (FILCA).

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Guest Wednesday, 22 November 2017