I know I am contributing to this video going viral - https://www.youtube.com/watch?v=Me9yrREXOj4. The marketing of infant formula has hit a new mark. A video that goes viral, everyone sees it. That’s not really advertising, is it? And the maker has a tasteful ad at the end with a link to its FaceBook page. What could be more welcoming than the FaceBook page for the Sisterhood of Motherhood. Parent your own way. Sounds great, doesn’t it? I can ignore the research evidence for breastfeeding if it suits me. I can ignore the recommendations regarding breastfeeding from every organization that has anything to do with maternal-infant health.
The video hits on all of the hot button topics for new families these days: breast or bottle, cloth or disposable diapers, daddy care givers, employed moms, slings or strollers, and attachment parenting. But when a common crisis unites them all, nothing else matters but the infant’s safety. True…
Now, don’t I feel warm and grateful to this company who says I can parent any way I want to? But it’s not about me!