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Mother ‘Hood Official Video

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I know I am contributing to this video going viral - https://www.youtube.com/watch?v=Me9yrREXOj4. The marketing of infant formula has hit a new mark.  A video that goes viral, everyone sees it. That’s not really advertising, is it? And the maker has a tasteful ad at the end with a link to its FaceBook page.  What could be more welcoming than the FaceBook page for the Sisterhood of Motherhood.  Parent your own way.  Sounds great, doesn’t it? I can ignore the research evidence for breastfeeding if it suits me. I can ignore the recommendations regarding breastfeeding from every organization that has anything to do with maternal-infant health.

The video hits on all of the hot button topics for new families these days: breast or bottle, cloth or disposable diapers, daddy care givers, employed moms, slings or strollers, and attachment parenting.   But when a common crisis unites them all, nothing else matters but the infant’s safety. True…

Now, don’t I feel warm and grateful to this company who says I can parent any way I want to?  But it’s not about me!

Vergie Hughes has a long history of experience in Maternal Child Health including labor and delivery, post-partum and pediatrics, and for the past 25 years she has been involved in lactation management. Ms. Hughes has a BSN from Pacific Lutheran University and a MS from Georgetown University. She has been a board certified lactation consultant since 1985. At Georgetown University Hospital, she was the director of the Human Milk Bank. She created and developed the National Capitol Lactation Center and the one week Lactation Consultant Training Program. This course has trained more than 4,000 Lactation Consultants since its inception in 1990.


She has been a private practice lactation consultant and business owner, and operated her own lactation center, Washington’s Families First. Lactation Education Resources On-Line is her website, offering training to professionals and information to parents as well. Ms. Hughes has served on the International Board of Lactation Consultant Examiners and has served on the IBLCE exam writing committee. Her first love is teaching and that is exemplified by the creativity of the courses she has developed. A series of courses “The In-patient Breastfeeding Specialist,” "The Out-patient Breastfeeding Specialist” and “The NICU Breastfeeding Specialist” are all designed to advance the lactation management skills of nurses at the bedside. She regularly teaches skills to labor and delivery nurses and just recently developed the course “Towards Exclusive Breastfeeding.”


Ms. Hughes is the program director and content manager for all of the on-line Lactation Education Resources courses. Ms. Hughes was recently honored with a “lifetime achievement award” as Fellow of the International Lactation Consultant Association (FILCA).

Comments

  • Guest
    Jacalyn Monday, 26 January 2015

    Very catchy advertisement. I was curious b/c the caption posted on Facebook as "Not Sponsored" and then felt irritated with a big ad for Similac at the end. If not sponsored, then why not a picture cloth diapers, breast pumps or a mom nursing?

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Guest Monday, 20 November 2017